In the heart of Bra, in the province of Cuneo, is a store that has made rest an art: Cugnolio Arreda. For more than 10 years, Piero and Mavi, a close-knit couple in life and work, have dedicated their passion to the world of bedding, specializing in high-quality mattresses and bed Systems.
A unique Dorsal experience
Cugnolio Arreda has been chosen by Dorsal as store of the month. An award that recognizes not only Piero and Mavi's professionalism and experience, but also their ability to create a cozy, consulting and listening environment where the customer feels at the center of attention.
The completely renovated store is now a true Dorsal Experience Point. An oasis of well-being, where soft colors and a relaxing atmosphere invite you to discover the world of Dorsal mattresses. The Dep, with its neutral colors and a hint of green, is a real calling card, recognizable and inviting, even from the outside.
Piero, the "mattress doctor"
Piero, with his experience and passion, is able to best advise each customer, identifying the perfect mattress for their needs. "I'm like a sleep doctor," Piero jokes, "I solve the problems of those who can't sleep well."
Mavi, the "queen of advice"
Mavi, with her empathy and in-depth product knowledge, is the reassuring face of Cugnolio Arreda. On social media, her advice is highly valued by customers, who consider her a true sleep consultant. Together with Piero, the 'mattress doctor,' they form a winning team capable of meeting every need.
A successful collaboration
The partnership with Dorsal has lasted more than 25 years (before that, Mr. and Mrs. Cugnolio owned a large furniture store that also dealt in mattresses), a bond that is based on mutual trust and shared values. "Dorsal is a reliable partner and allows us to offer our customers the highest quality products.", says Mavi.
Tailored services
Cugnolio Arreda offers many exclusive services, such as a free home inspection before the customer purchases their bed System. This is a personalized and precise consultation. "We need it to understand where the customer sleeps," Piero explained, "what the issues are, what the bed base (with legs) is like.
Among the services offered most valued by customers is free delivery (within 30 km) done personally by Piero. "We guarantee accurate assembly and at the same time," he explained, "we offer useful tips for optimizing rest. And for those who wish, installment financing is also available."
In addition, thanks to their social media presence, Piero and Mavi are always in touch with their customers. Daily they make nice videos in which they offer advice and answer frequently asked questions about Dorsal products. This helps to create a dialogue, a closeness with customers.
In fact, Piero tells us about how customers become attached to them. "An example? - he told us - One of our clients, suffering from a shoulder sprain, could not find a comfortable sleeping position. And she had almost resigned herself to sleeping in an armchair, but she was resting poorly. Thanks to our advice, she chose a Zefiro mattress, and she wouldn't change it since. The customized support and enveloping comfort feel of the mattress allowed her to regain a restful sleep and relieve her shoulder pain. Since then, the customer always stops by to say hello and has continued to buy from us and recommend us to friends and family."
A store in the heart of the city
Located in the historic center of Bra, Cugnolio Arreda is a reference point for those seeking quality rest. With its 80 square meters dedicated exclusively to Dorsal, the store offers a wide selection of mattresses, bed bases (with legs) and pillows. "We have 13 Dorsal bed squares on display with three queen size / king size beds," specified Mavi, "plus a display dedicated to Dorsal bed bases and as many as three pillow displays." "We are very keen to talk to customers about bed System," added Piero, "that is, to advise the customer not to replace only the mattress but also to evaluate the bed base and pillow, because to sleep well, you need all three of these elements. Also on display in the store are four Simplicity headboard beds, a bed with storage, and a complete bed is displayed in the window."
A team of experts at your service
The partnership with Dorsal goes beyond just selling products. Cugnolio Arreda has formed important partnerships with wellness professionals such as physiotherapists, osteopaths and dieticians. Piero, the "mattress doctor," has attended Dorsal training courses together with a physiotherapist AIFI (Italian Physiotherapy Association), creating a team of experts who can offer personalized consultations. Regularly, the store holds dedicated days, during which customers can meet with specialists and receive advice on how to improve the quality of their sleep. For example, a dietitian can provide guidance on how nutrition affects rest, while a physiotherapist can recommend specific exercises to relieve pain and tension.
Sustainability at the center
The choice of Dorsal is not random. For Cugnolio Arreda, sustainability is a core value, and Dorsal has always been careful to produce with respect for the environment and human health. "The naturalness of Dorsal products is a plus we really appreciate," says Mavi, "Our customers are more and more concerned about the environmental impact of their choices and appreciate the opportunity to buy products that are environmentally friendly."
Cugnolio Arreda is more than just a mattress store. It is a place where passion for wellness is combined with professionalism, creating a unique experience for each customer. Through this partnership with Dorsal, Piero and Mavi continue to offer the best for their customers' rest.
Dorsal is pleased to have Cugnolio Arreda as one of its partners. Their ability to create a unique and personalized shopping experience, combined with their in-depth knowledge of Dorsal products, is an invaluable asset. Many thanks to Mavi and Piero for their valuable contribution.
For more information or to book a personalized consultation, you can contact Cugnolio Arreda at +39 0172 413708 or email info@cugnolio.it. You will find the store at Via Pollenzo, 44 in Bra (CN).