Dorsal Experience Point:
from store to wellness island
Entering a store in search of the right mattress can turn into a frustrating experience: dozens of products on display, technical characteristics difficult to decipher, similar promises but very different prices. To meet this need, DEP was born.
Our DEP retailers
Thanks to DEP stores you can see, try and compare Dorsal products with the support of the rest professional who will accompany you to the solution that best fits your well-being.
A new language for communicating well-being
DEP creates an authentic connection between you and the world of rest. Every detail of the area set up – from natural materials to earth-inspired hues – invites you to slow down, listen to how your body reacts to product testing and touch the differentiators of Dorsal products.
Three formats, infinite possibilities
Each Dorsal Experience Point is different, but always recognizable. Three different experiences, one goal: to find the Bed System that best fits your needs, offering an experience to remember.
Dorsal Wall
The elegance of the wall display, neat and linear.
Free Standing
Self-supporting structures that create movement and dialogue in space.
Focus
Wellness Island: a dedicated area where you can try Bed Systems in tranquility, guided in the discovery of ideal comfort.
See all
Retailer of the Month: Poggi Shopping, 35 years of excellence in rest in Genoa, ItalyRead the article
Simeoni Mattresses, a landmark since 1968 and for three generations, rest specialistsRead the article
Astor Casa: show room with Dorsal Experience Point in the store of the month in Ovada (Piedmont, Italy)Read the article
