Choose Dorsal 
for your store

With Dorsal, your store offers a wide range of Bed Systems, mattresses, beds, bases and pillows, from environmentally sustainable raw materials and quality certified materials, withcomplete production in Italy. And with Dorsal's DEP, you transform sales into a wellness experience for the customer.

Why become a Dorsal dealer

  • Recognizable, 
    certified and reliable products

    Ergonomic research, careful manufacturing, and materials from renewable sources: for more than 90 years, Dorsal has represented natural rest in the world.

  • Training that 
    improves sales

    Selling techniques, constant updating and the advice of A.I.FI. physical therapists: the Dorsal method to sell better and more.

  • In store: from display 
    to experience

    Materials and tools to enhance products and with Dorsal Experience Point, the store becomes an immersive path to wellness.

  • Exclusive events and
    initiatives 

    Offer your customers in-store days with A.I.FI. physical therapists and access to events presenting new Dorsal collections.

  • Promotions 
    reserved

    Regular promotional initiatives with dedicated discounts for retailers to boost in-store sales.

  • More visibility in
    the bedding market

    You appear on the Dorsal website as an official dealer with address and contact information: one more channel to increase visibility and reliability.

Recognizable, 
certified and reliable products

Ergonomic research, careful manufacturing, and materials from renewable sources: for more than 90 years, Dorsal has represented natural rest in the world.

Training that 
improves sales

Selling techniques, constant updating and the advice of A.I.FI. physical therapists: the Dorsal method to sell better and more.

In store: from display 
to experience

Materials and tools to enhance products and with Dorsal Experience Point, the store becomes an immersive path to wellness.

Exclusive events and
initiatives 

Offer your customers in-store days with A.I.FI. physical therapists and access to events presenting new Dorsal collections.

Promotions 
reserved

Regular promotional initiatives with dedicated discounts for retailers to boost in-store sales.

More visibility in
the bedding market

You appear on the Dorsal website as an official dealer with address and contact information: one more channel to increase visibility and reliability.

Contact us to become a Dorsal dealer

Request information

With Dorsal you sell more or you sell better. Often both.

The words of Dorsal dealers

“Dorsal offers great training because it's done in their company, with a product technician, so someone who can really talk to you about the products. You visit the company and you realize how a product is built, a bed base (with legs), a mattress, and that makes all the difference.”

Stefano, Roma Materassi

"Dorsal has supported us a lot over the years: it has educated us a lot with events and training. It is always very attentive to the materials it uses, it offers a wide range of products that it has made available to us customers, is always innovative, is always looking for the new product.”

Simona, Carcereri Arredamenti 

"For me it is important to have a quality product from a company that responds promptly when needed. And then the human aspect: being able to work with people I feel comfortable with. In Dorsal I have found all this."

Ivan, Patiflex

With Dorsal transform your store into an island of well-being

DEP (Dorsal Experience Point) is the exclusive exhibition space designed by Dorsal for points of sale, where the choice of the Dorsal bed System becomes a guided and conscious path.

Discover DEP
With Dorsal transform your store into an island of well-being DEP (Dorsal Experi...

You sell more or you sell better. Often
both. Since 2009 we have been supporting
rest specialists with a structured
training path.

Dorsal believes in partners who really understand the product and know how to guide the customer to the best choice of Bed System. 
During the training meetings, retailers have the opportunity to learn more about materials, processing, technical aspects but also to expand their knowledge of the dynamics of rest thanks to A.I.FI specialists.

  • Over 200
    hosted dealers

  • Over 600
    trained staff

  • Over 4,000 hours
    of training

Over 200
hosted dealers

Over 600
trained staff

Over 4,000 hours
of training

Group of smiling people in a mattress showroom, with various models on display.
Group of people in a store, each holding certificates, surrounded by furniture and decorations.

An example of a
training day in Dorsal

  • <p><strong>Sunday evening &ndash; Arrival and comfort feel</strong></p>

    Sunday evening – Arrival and comfort feel

    • Hospitality in hotel set up exclusively with Dorsal Bed Systems
    • Welcome dinner and informal get-to-know-you moment
    • A first hands-on experience: experiencing the Bed System firsthand
  • <p><strong>Monday morning &ndash; Theory + product testing</strong></p>

    Monday morning – Theory + product testing

    • Dorsal Approach to the Bed System
    • Constructive differences, materials, innovations and combinations
    • Guided test session and system comparison
  • <p><strong>Monday afternoon &ndash; Practical session</strong></p>

    Monday afternoon – Practical session

    An A.I.FI. physical therapist leads an operational part to help the retailer to:

    • verify the user's spine alignment
    • recognize postural signals and needs
    • use testing as a counseling tool, with clearer criteria
<p><strong>Sunday evening &ndash; Arrival and comfort feel</strong></p>

Sunday evening – Arrival and comfort feel

  • Hospitality in hotel set up exclusively with Dorsal Bed Systems
  • Welcome dinner and informal get-to-know-you moment
  • A first hands-on experience: experiencing the Bed System firsthand
<p><strong>Monday morning &ndash; Theory + product testing</strong></p>

Monday morning – Theory + product testing

  • Dorsal Approach to the Bed System
  • Constructive differences, materials, innovations and combinations
  • Guided test session and system comparison
<p><strong>Monday afternoon &ndash; Practical session</strong></p>

Monday afternoon – Practical session

An A.I.FI. physical therapist leads an operational part to help the retailer to:

  • verify the user's spine alignment
  • recognize postural signals and needs
  • use testing as a counseling tool, with clearer criteria

Fiosioday: free consultations by a
physiotherapist A.I.FI. for your store's customers

During the FisioDays, a physiotherapist from the Italian Association of Physiotherapy offers your customers free specialized consultations with posture verification and guided trial of the Dorsal Bed System.

A man assists a woman testing a mattress in a furniture store.

Events and meetings to stay 
always updated and connected

  • Rear Encounters 2022 event

    Video presentation of new Dorsal 2022 products at the MLA Green Selection location in Carate Brianza.

  • Dorsal February 2020 event

    Presentation of the new Simplicity line, the allure of simplicity, at the Filanda Motta in Mogliano Veneto.

  • New Mattress and Simplicity line presentation

    An anticipation of trends in colors and fabrics on mattresses, new line of Simplicity headboards and accessories, and presentation of the full range of FSC- and PEFC-certified beechwood supports.

Rear Encounters 2022 event

Video presentation of new Dorsal 2022 products at the MLA Green Selection location in Carate Brianza.

Dorsal February 2020 event

Presentation of the new Simplicity line, the allure of simplicity, at the Filanda Motta in Mogliano Veneto.

New Mattress and Simplicity line presentation

An anticipation of trends in colors and fabrics on mattresses, new line of Simplicity headboards and accessories, and presentation of the full range of FSC- and PEFC-certified beechwood supports.

The benefits of choosing Dorsal 
as a brand partner

  • Structured Training

    Theory, guided test, practice with physical therapist

  • Recognizability and visibility

    Presence on the Dorsal website as a trained retailer

  • Store support

    Materials, tools 
    and team discussion

  • Dedicated Initiatives

    Such as PhysioDays 
    and corporate events

  • Replicable method

    Consultation more clear, 
    professional and consistent

Structured Training

Theory, guided test, practice with physical therapist

Recognizability and visibility

Presence on the Dorsal website as a trained retailer

Store support

Materials, tools 
and team discussion

Dedicated Initiatives

Such as PhysioDays 
and corporate events

Replicable method

Consultation more clear, 
professional and consistent

The space reserved 
for retailers in the Dorsal blog

In our blog you will find the stories and experiences of Dorsal dealers

See all articles
  • Retailer of the Month: Poggi Shopping, 35 years of excellence in rest in Genoa, Italy
    • Dorsal Dealers
    Retailer of the Month: Poggi Shopping, 35 years of excellence in rest in Genoa, Italy
    Read the article
  • Sleeping well in Florence: Natalini is the store of the month
    • Dorsal Dealers
    Sleeping well in Florence: Natalini is the store of the month
    Read the article
  • Simeoni Mattresses, a landmark since 1968 and for three generations, rest specialists
    • Dorsal Dealers
    Simeoni Mattresses, a landmark since 1968 and for three generations, rest specialists
    Read the article
  • The new "A tutta biancheria Relax" is Dorsal Experience Point of the month
    • Dorsal Dealers
    The new "A tutta biancheria Relax" is Dorsal Experience Point of the month
    Read the article
Retailer of the Month: Poggi Shopping, 35 years of excellence in rest in Genoa, Italy
  • Dorsal Dealers
Retailer of the Month: Poggi Shopping, 35 years of excellence in rest in Genoa, Italy
Read the article
Sleeping well in Florence: Natalini is the store of the month
  • Dorsal Dealers
Sleeping well in Florence: Natalini is the store of the month
Read the article
Simeoni Mattresses, a landmark since 1968 and for three generations, rest specialists
  • Dorsal Dealers
Simeoni Mattresses, a landmark since 1968 and for three generations, rest specialists
Read the article
The new "A tutta biancheria Relax" is Dorsal Experience Point of the month
  • Dorsal Dealers
The new "A tutta biancheria Relax" is Dorsal Experience Point of the month
Read the article

Contact us to become a Dorsal dealer

Request information

With Dorsal you sell more or you sell better. Often both.