Explaining the requirements of a good pillow and introducing us to all the new products offered by Dorsal is Lucia Moretti, owner and product manager.
According to experts at Harvard Medical School in Boston, the position the body takes during sleep affects the well-being of the back and can prevent neck pain. How can we tell if the pillow is the most right for us?
The advice we give is to choose your pillow with the help of a rest expert who is available in all Dorsal stores. This is because the pillow is a very personal accessory but one that should be chosen by following precise guidelines.
First of all, it is essential to try the pillow on a mattress that is most similar to the one we sleep on or in combination with the mattress we are buying. Trying the pillow in the position in which we usually fall asleep is essential. The various shapes and heights will then be an aid in order to keep the column and head-neck segment perfectly aligned without creating incorrect neck or back flexion. A pillow chosen in the right way both in material and in shape and height will help to improve rest and really relax the body during sleep.
So, should one always sleep with a pillow?
Everyone has different habits, and it is not easy to change ingrained incorrect ways of sleeping. But devoting attention to what seems like the simple purchase of a pillow becomes a key element in sleeping better because it helps the back spine maintain its natural curvatures, relaxes the muscles, and reduces night sweating.... Certainly if you are a side-sleeper, the pillow absolutely cannot be missed because this is the only way we can give the right support to the neck and shoulders.
Over the years, we have found that the benefits found from the good choice of a pillow help people realize that they really can sleep better and get out of bad habits. Often this realization leads to an interest in purchasing a new Bed System, which is critical to providing true restorative and rejuvenating sleep.
What is new about pillows that Dorsal has recently introduced?
The pillow program is completed with new models and sizes and is presented to the public with a new image. In fact, the collection features a new case that coordinates with an eco-friendly pillow display made of FSC® paperboard.
Why did Dorsal also choose to make an FSC®-certified cardboard display?
We believe that respecting the environment for us and for future generations is not just a trend but must become part of the way we live, buy and produce. A focus on recyclable and reusable materials is basic to creating less waste and using materials that are safe for the body. In addition, today Dorsal is the first company in the sleeping world to be FSC® certified, and choosing materials linked to this label is consistent with our business strategies.
Dorsal pillows now come in an elegant case with floral graphics, can you explain this choice?
Dorsal also likes to express the naturalness of its products in the aesthetics of product presentation. The flower has always been the symbol of Dorsal foams, and for the pillows, too, we have chosen to convey everything that represents the purchase of a product made ethically and using renewable natural sources.
All Dorsal pillow cases come with viscose pillow cases, how come?
The pillow is a very important accessory in the bed System. That is why it is essential that it is always fresh and hygienic. All Dorsal pillow cases in the new collection, are offered complete with a pillow case, which not only protects the pillow, but also allows frequent washings ensuring proper pillow maintenance.
The new line of Dorsal pillow cases comes with pillow cases, but upon request, one or more replacements and interchangeable pillow cases of different materials can be purchased. What are the advantages?
Yes, the new range of Dorsal pillow cases is offered already complete with pillow cases. The catalogue also includes a range of pillow cases that can be purchased separately and that differ in materials and features. The fabric from which we make pillow cases can help to emphasize the intrinsic qualities of the material from which the pillow is made. We can impart coolness by choosing Namboo pillow cases for example, as it is 100% natural, or thermoregulation with Thermic fabric, help eliminate humidity with Sleep Dry or give softness to the touch with Lace. Using natural products is choosing to sleep in harmony with our bodies.
There are many brands, many types of pillows on the market. What distinguishes Dorsal pillows from all others?
Dorsal has developed a complete program of pillows that can really respond to people's demands. The study of particular contouring, with curvatures at different heights and different sizes have been studied in collaboration with AIFI (Italian Physiotherapists Association) physiotherapists who have made Dorsal pillows perfectly adaptable to the curvatures of the neck and head. In Italy, Dorsal is the only company in the bedding industry with physiotherapy professionals to design and test its products, a collaboration that is now decades old. Also fundamental is the use of unique and exclusive materials, which represent excellence in breathability, support firmness and elasticity characteristics. This is why our pillows stand out from others and have now become for so many people a valuable aid to sleeping well.
Among the new pillows that Dorsal has launched on the market there is Mousse. Can you tell us about its features?
Mousse is an innovative foam with memory effect. But it is not a simple elastic visco. In fact, Mousse is a memory that does not require body heat to fit the shape of the body, as it is immediately reactive to contact but just as quickly resumes its shape the moment we leave one position in favor of another. Made from vegetable oils, Mousse gets its name from its processing that makes it pleasant, cozy but at the same time properly adaptable to everyone's physiological structure. We offer it in Base version with the classic soap-shape and in Cervical version with two-level contouring.
Has a new promotion dedicated to retailers started? What does it consist of?
By purchasing a minimum of 20 pillows from the 2016 collection, the retailer will also receive a new FSC® cardboard display to place inside the store that will be most useful in showcasing the new Dorsal pillows.
Where does Dorsal make its pillows? Is it truly made in Italy?
Like all Dorsal products, the pillows are designed and manufactured in our laboratories and production facilities in Italy, following controls and checks for a product that is always the same and consistent over time.
What are you waiting for? Find your nearest Dorsal dealer (dorsal.it), let the rest experts advise you and choose the quality of a natural, quality pillow, made in Italy and designed in collaboration with AI.FI. (Italian Association of Physiotherapists).