Dorsal this month shines the spotlight on Moreali Tessile Casa, one of the oldest stores in the province of Modena, with continuous activity rooted in the 19th century. Always located in the historic location of Via Mazzini, 55 in Sassuolo, Moreali is a landmark for the local community. In particular, we go to discover its new Dorsal Experience Point (DEP), a space dedicated to sleep wellness that successfully opened its doors almost a year ago.
A new space dedicated to quality sleep
DEP, strategically located next to the historic Moreali store, is becoming an important showcase for Dorsal bedding excellence. Customers have the opportunity to explore and test a wide range of products, with about fifteen display stations featuring top mattresses such as Zephyr, Fitness (including its recent evolution), Issimo elixir, Elixir 5000, Planet e Spa, along with a full selection of bed bases (with legs), including the models Super, Human, Experience and the new smart beds with the innovative Bliss Motor Technology.
A partnership based on shared values
"We are jointly at least the fifth generation at the helm of this business, and the choice together with Dorsal to create this new space makes us particularly proud," says Alberto Castelli, one of the store's owners. "We share with Dorsal a deep harmony of values, from attention to health and the environment to a predilection for natural materials. We recognize Dorsal as a pioneer company in these areas, and we are pleased to see a growing sensitivity among customers, especially among the younger generation, to these issues."
Moreali experience: tradition and innovation serving the customer
Before becoming, in the post-World War II period, a commercial establishment, the Moreali store had a past as a frame fabric production center, testifying to a deep connection with the local manufacturing tradition. Today, the Moreali family continues to run its store with passion for generations, seeking continuous and constant evolution to meet the ever-changing needs of the market.
Customized solutions for optimal rest
Moreali's best-selling Dorsal is elisir issimo, prized for its ideal balance of support and ergonomics. The store's philosophy is based on extensive experience. "We believe a lot in personalized counseling," Alberto added, "and a prime example is the recent resolution of a really complex case of allergy thanks to a specific Dorsal product. The person involved was no longer able to sleep due to strong allergic reactions, but with the solution we found together with Dorsal, his quality of sleep, and therefore also of life, has clearly improved." Moreali also offers effective solutions for various rest-related problems, thanks to the sturdiness of Dorsal's motorised slatted bases (with legs). "The sturdiness of Super motorised slatted bases (with legs)," he explained, "allows us to offer effective solutions even for heavy people, and in the same way, we can offer mattresses that fit even those with a slender build and need greater comfort.
A 20-year collaboration under the banner of quality
Moreali's history, rooted in more than two centuries of activity, bears witness to a strong connection with the local area. From its origins linked to the municipal spinning mill to its evolution in the commercial sector, culminating in the intuition to introduce innovative rest materials as early as the 1980s. In this path of growth and attention to market evolution, a key role is played by the solid and fruitful partnership with Dorsal, a bond that has lasted for more than 20 years. This partnership is also a sharing of values. In fact, for both Dorsal and Moreali, it is important to offer their customers high-quality and innovative products that aim at customer well-being.
A DEP that is cozy and accessible to all
Moreali's DEP Dorsal is distinguished by a layout with green tones, reminiscent of naturalness and sustainability, and clear information provided to customers, highlighting the distinctive values and benefits of Dorsal products. In addition, Moreali is committed to accessibility: all areas of the store are easily accessible to people with mobility impairments and those driving strollers.
Focus on wellness: synergy with AIFI physical therapists
A further demonstration of the synergy between Moreali and Dorsal is the joint organization of meetings with physical therapists from theAIFI (Italian Association of Physiotherapy). Last year's event was a great success, offering individual and specialized consultations on sleep wellness. "The collaboration with experienced physiotherapists is a key added value to offer our clients targeted and personalized advice," Alberto Castelli concludes, "We plan to hold more meetings, given the interest of our clientele.
Dorsal would like to express heartfelt thanks to the Moreali and Castelli family. Their dedication, passion passed down from generation to generation, and foresight in embracing innovation for customer well-being are invaluable and an example for other Dorsal dealers.
For information on Moreali Home Textiles:
- Whatsapp: +39 389 263 0465
- tel.: 0536 881245
- Website
The store is located at Via G. Mazzini, 55 / 39 - 41049 Sassuolo (MO) and is open with the following hours Monday through Saturday 8:45 a.m. - 12:45 p.m. / 3:30 p.m. - 7:30 p.m. Thursday afternoon closed.