This month we are going to discover the new Dorsal Experience Point setup of Pepino Mattresses in Chivasso, in the province of Turin. Stefano Pepino's store is a historic business (we are in our third generation), where since 1911 the passion for people's rest and well-being has remained unchanged. A collaboration, the one with Dorsal, that has lasted for more than 20 years.
"Last year," the owner points out, "we remodeled the store by creating the new DEP, a display space entirely dedicated to Dorsal-a breath of coolness that everyone liked.
The Dorsal area is very large, with its more than 140 square meters in which all its products are exalted: from pillows to bed Systems, from bed bases (with legs) to container beds.
"The result," Pepino commented, "was a rejuvenation of the store and a space where the Dorsal body impression related to ecology and sustainability is very clear.
Among the best sellers in sales, Pepino lists the elixir line, led by, Elixir 5000.
"It is our best-selling mattress ever," he said, "the one we recommend to those who like comfort and coziness with a good support level: an exceptional product.
The store has over a decade of experience in bedding On the other hand, Stefano Pepino's motto is clear: "when rest is always quality."
Today the store is a true landmark in Piedmont and beyond, thanks to such recognized values as competence, professionalism and the great quality of the products sold.
At the Dorsal Experience Point, mattresses, pillows, bed bases (with legs) and textile beds are on display and can be tried out.
A wide range of choices for those who want to find their "ideal" bed System that provides an excellent level of comfort.
"The feedback on Dorsal products," he said, "is always positive. We recently sold an elisir 5000 mattress to a Latin professor who lives in the area, and after three weeks he came back to see us to thank me, and he told us that in his opinion sleeping on a Dorsal mattress is like sleeping on a cloud. We liked this expression so much that we chose it as the slogan for an advertisement aired on local TV and radio."
The store also cooperates with physical therapists AIFI (Italian Physiotherapy Association) and organizes theme days with these rest specialists.
"We then note," he concluded, "how, on the part of our clientele, there is an increasing interest in motorised slatted bases, including on the part of a young audience, and this is also thanks to Dorsal, which makes it possible to use motorised slatted bases in its container beds as well. We will certainly develop this interest, proposing and recommending Dorsal's motorised slatted bases (with legs) more and more."
Pepino Mattress store is open Monday to Saturday from 9:00 am to 1:00 pm and 3:00 pm to 7:30 pm Closing day Sunday. It is located at Stradale Torino 135 in Chivasso (Turin).
Tel. no. 011/9173362 - 011/9102377, email: magiscasa1@virgilio.it
For information: www.pepinomaterassi.it
