For the "Retailer of the Month" column, this December we meet Corica, a young name in the bedding scene, but with experience that goes way back. The owner, Marco Pari, has in fact been working in the world of rest for more than 20 years, with a past in hotel contracting.
Two years ago, the turning point: after an in-depth market analysis, Marco chose to complement hotel supplies with a new reality dedicated to the private sector. Thus was born a project specializing in rest, which within a year was consolidated to today's big step: a new, larger and even more comprehensive dedicated showroom.
A new home for wellness: the large Corica showroom
Starting Dec. 14, Corica moves to an all-new location: 200 square meters of display, 4 large street windows and a clear and recognizable identity. The name is not accidental: Corica recalls the idea of "lying down," of letting go of sleep and self-care.
The store is multi-brand, but it houses a dedicated Dorsal area designed to make the most of the quality of the products and offer a concrete experience for those seeking truly superior rest.
"Dorsal? We were immediately impressed by the quality and philosophy of the company."
The Corica team conducted a careful analysis of the bedding market, and the choice of Dorsal was not only commercial. "What struck us about Dorsal was the quality of raw materials, sustainability, the collaboration with AIFI Italian Physiotherapy Association, and the company's approach," Marco says. - We personally visited the headquarters, observing the production processes and participating in an intense day of training."
"I like that Dorsal is not only interested in numbers," Marco added. "It is a company that puts real quality at the center. This represents us."
The Dorsal area in the Corica showroom
In the new store it will be possible to try out: different models of Dorsal mattresses, a complete display of bed bases, including motorised slatted bases, and also some bed bases. Among the top products, Marco has no doubts: "Zefiro is excellence for us. We have chosen Zefiro Mousse in combination with dedicated cushions and motorised slatted base (with legs): truly exceptional comfort! The perceived quality is very high."
We aim to become a reference point for Rimini and the surrounding area
The rest sector, as Marco notes, is experiencing a period of great confusion: "Today the customer is saturated with offers and mixed messages. Our goal is to become the one-stop shop for the Rimini area, a place to find clarity, advice and selected products."
For this Corica focuses on what it considers its added value: specialized advice, after-sales service, selection of high-quality products, focus on sustainability, a theme felt by both the team and the most sensitive clientele, experience gained in contracting, teaching them to recognize what stands the test of time.
A young and knowledgeable team
Corica is not a solitary project: around Marco is a dynamic and competent team: Debora, sales and rest consultant; Danilo, social and graphics manager; Sabrina, administration and internal management
Store hours:
tuesday through Saturday
9:00-13:00 - 15:00/15:30 - 19:00/19:30
Also open on Sundays in the first few months after opening.
For info: info@corica.it
Site: www.corica.it
The official Inauguration was Sunday, December 14, in:
Via Nazionale Adriatica 3, Misano Adriatico
Best wishes from Moretti's ownership of Dorsal
On the occasion of the opening of the new Corica showroom, there also comes an official greeting from the Moretti Family, owners of Dorsal, who enthusiastically welcome their new partner in the world of rest wellness.
"We are delighted to welcome Corica to our bed base (with legs) of specialized dealers," says the Moretti family, "we met a young, knowledgeable and motivated team, guided by the expertise gained from years of experience in the industry. Their focus on quality, consulting and sustainability fully reflects Dorsal values."
Ownership also stresses the importance of collaboration on the ground:
"We wish Marco Pari and his entire staff a path full of satisfaction. We are confident that the new showroom will become a reference point for the Rimini area and surrounding areas. Welcome to the Dorsal family."
