Our journey among Dorsal dealers stops this month in Lanciano, in the province of Chieti, in a place where rest is understood as value, attention and continuity. Here is based Dolce Sonno, a store specializing in bedding, led by Emilia Torosantucci and Tiziana Di Loreto, professionals who for almost thirty years have been accompanying clients in choosing the best solutions for better sleep. An activity that, over time, has become a reference for those seeking quality, expertise and listening.
A story that starts in the family and grows in specialization
Dolce Sonno opened its doors 26 years ago, born from a rib of the historic family furniture store, Mobili Caporale. It was a brave choice: to focus on specializing in bedding when still, in the area, no one was doing it.
"We are a family business and this translates into a deep sense of responsibility to those who come to us," Emilia and Tiziana tell us. "Those who come into the store are not just a number, but a person to be accompanied before, during and, above all, after the purchase.
A principle that still lies at the heart of their daily work.
Dorsal: a long-lasting partnership
The collaboration with Dorsal is an integral part of Dolce Sonno's identity. A relationship built over many years and based on common values: certified quality, natural materials and an almost sartorial attention to the body. Emilia enthusiastically recounts the connection with the brand: "I am in love with Dorsal, with the naturalness of the materials, mattress covers and production philosophy. It is a choice that I feel is mine deep inside, and I believe it is this sincerity that reaches our customers."
Continuing education and informed counseling
Over time, Emilia and Tiziana have invested in training, attending all courses in the company. "Bringing us up to date is crucial: those who rely on us must find competence, listening and professionalism."
In the showroom, the area dedicated to Dorsal is designed for direct experience: nine exposed rest systems (many of them matrimonial), complemented by bed bases (also motorised slatted base) and a wide selection of cushions. A space where time stands still to leave room for trial and comparison, away from the rush of quick purchases.
The body as the only real criterion of choice
At Sweet Sleep, there are no standard solutions. "We always take our time to try products - Emilia explains - because it is the client's body and sleep-related habits that tell us what the right choice is." A method that values direct experience and puts the person at the center.
Naturalness and comfort: a choice that lasts
The naturalness of materials is one of the store's founding values and finds expression in Dorsal's own products. The natural mattress covers and build quality of Dorsal mattresses are increasingly appreciated by a clientele concerned with daily well-being. This is confirmed by the customers themselves, many of whom return over time. "People who have purchased Dorsal often return to repurchase Dorsal - they recount -. They sleep better and recognize a different comfort that remains over the years."
Dialogue with health professionals
Also appreciated by customers is the collaboration with physical therapists AIFI (Italian Physiotherapy Association). "Some physical therapists in the area send their patients to us and are themselves clients." explain the owners.
Feedback on Dorsal products is consistently positive, especially in relation to support and quality of rest.
A reference for Lanciano and beyond
The catchment area is mainly local, but there is no shortage of customers from other areas as well. "We sell mostly in Lanciano and the surrounding area, but they also come from a little further afield," they explain. "We are among the few who still truly specialize in rest, with a wide assortment and the right experience to advise.
Dorsal's Thanksgiving
The ownership and the entire Dorsal team would like to thank Tiziana and Emilia for the passion and dedication with which, for nearly three decades, they have represented the brand in the territory. Their expertise perfectly embodies our culture of healthy sleep. Emilia and Tiziana are wished to continue this journey with the same, inexhaustible enthusiasm.
Contact
Dolce Sonno Via Ferro di Cavallo, 45 - Lanciano (CH)
tel. 0872 45682
email: dolcesonno@mobilicaporale.it
Opening hours Monday - Saturday: 9:30 a.m. - 1:00 p.m. / 4:30 p.m. - 8:00 p.m
Thursday: closed