Today our journey among Italy's best Dorsal retailers stops in Florence, where Natalini is a reference point for those looking for quality mattresses, bed bases (with legs) and pillows. Located in Piazza Batoni, the store is much more than a showroom: it is a place where experience, passion and personalized advice come together.
Four generations of bedding
"Our family has been working in bedding for four generations," says owner Alberto Natalini, "The first was my grandfather with textiles, then my father Paolo who introduced Dorsal products in 1979. Since then we have never stopped."
The collaboration with Dorsal began in the same year that the company patented its wooden bed bases (with legs) in Italy. Since then, the link between the two has become a true tradition.
"Dorsal has a unique philosophy," Alberto continues, "natural materials, scientific research, attention to the well-being of sleep. All values that we fully share."
Experience comfort: the Dorsal Experience Point
For the past four years, the store has also been Dorsal Experience Point (DEP): 30 sq. m. dedicated to Dorsal bed Systems within a 200 sq. m. showroom. Here you can try seven display squares, including the featured mattress Planet, placed inside a new Dorsal storage bed, so as to combine design and functionality.
"Anyone who lies down on a Dorsal bed System understands this immediately," Alberto says, "The comfort is different, designed for relaxing and healing sleep.
Advice and trust that lasts
Natalini's secret? Personalized advice. With experience and ongoing training on Dorsal products, customers always get the right advice. "Many come back even after ten years for a new mattress," explains Alberto, "They know they will find quality and safety from us.
Today, alongside Alberto is Matteo Natalini, the fourth generation of the family, confirming the continuity and passion that drive the store.
Dorsal: quality and shared values
With Dorsal, Natalini shares the same values: a focus on natural and sustainable materials, on people's health and well-being, and FSC and PEFC certifications for wood from responsibly managed forests.
"These values make us proud to offer customers products we truly believe in." alberto adds.
Among the best sellers is Greener, the mattress that combines technology and sustainability-a true symbol of Dorsal's new way of sleeping.
Special thanks
Dorsal Ownership - Moretti Family would like to thank the Natalini family for a genuine and lasting partnership of more than 40 years. An example of passion, professionalism and shared values that makes sleep better for so many of customers every day.
Opening hours
The Natalini showroom is located at Pompeo Batoni Square, 27, and is open:
Monday: 3:30 p.m. - 7:30 p.m
Tuesday through Saturday: 9 a.m. - 1 p.m. / 3:30 p.m. - 7:30 p.m
For more info: www.natalinisas.it