DEP is our point-of-sale communication medium designed to support the coordinated display and sale of Dorsal branded products around the world.
The display language fully expresses the company's identity, mission and philosophy.
The project aims to create a space where consumers can fully experience Dorsal Natural Rest in an immersive, stimulating and relaxing way.
DEP concept
The DEP project aims to a new organization of space in Dorsal stores.
The new layout adopts a unique flexible furniture system with modular elements that know how to make the most of the available surface area and complemented by creative and engaging communication.
DEP was created to offer a new shopping experience within Dorsal's specialized natural rest stores.
Nature also inspires all DEP communication through its colors that instill calm and serenity in the exhibition area, such as our green "Green Light," which we also use as a wall decoration.
Images, colors and slogans express the concepts most dear to the Dorsal brand: the well-being of people, together with the well-being of the earth we inhabit. DEP communication introduces to the features of the products on display and uncovers Dorsal's unique values: history, made in Italy, research, certifications, awards received, Medical Devices, collaboration with the Italian Association of Physiotherapy, and the ecological commitment that finds concreteness in FSC® and PEFC certifications.
You can elaborate on the DEP project on the dedicated page of our website.