Dorsal's journey through Italy's best retailers moves north to Lombardy, the country's economic engine. This month Dorsal has chosen to introduce you more closely to "Brazzelli 1923." A store located precisely in Olgiate Olona, a town in the province of Varese washed by the river of the same name. Here, on the Sempione state road, is the large showroom of Brazzelli 1923. This is a historic store: it has made "healthy sleep" its philosophy since 1923, proving over the decades that it still knows how to keep up with the times, starting with its website
To let everyone know, the history, experience and identity of this store, we wanted to ask a few questions to the Brazzelli team, consisting of Dario, Michele, Manuela, Lorenzo and Davide.
Tell us your story: when was the store born?
Brazzelli 1923 Furniture is a craft company with ancient traditions and a wellness professional since 1923. The history of "healthy sleep" is part of our company. From wool mattress carding still made with state-of-the-art machinery that combines tradition with innovation, such as the use of germicidal UVC lamp, to the most innovative and eco-friendly Bed Systems.
What is your relationship with Dorsal and what products are featured in your showroom?
We have been working in collaboration with Dorsal for many years now, in order to be able to offer a complete range of products that guarantee healthy rest and improve the quality of life.
The collaboration with Dorsal is historical and we are proud to have at our side a company that is a leader in its field and always growing, able to meet any need and requirement in the choice of the ideal bed System.
In our bedding area we deal with the whole range of Dorsal products: fixed and articulated slatted bases (with legs), with manual and electric movement, with standard motor and with the new ultra flat motor; the main mattress lines: Zefiro the top of the range, natural fresh and hygienic, Grand Soleil natural, hypoallergenic and anti-bacterial, Elisir thermo-regulating, breathable, hygienic and anti-bacterial, Suite the tradition and innovation of pocket springs; the pillows, designed on the specific characteristics of each mattress line; the new Simplicity bed line with headboards and covers to be applied to any type of slatted base, with natural linen fabrics and multiple colors.
Why did you choose to collaborate with Dorsal?
Because it is a dynamic and cutting-edge company, a leading brand in the design and production of "made in Italy" bed Systems. Dorsal constantly focuses on researching new technological solutions and is able to support the use of renewable resources, ensuring total respect for the environment and people's health.
So as retailers, what do you value most about Dorsal?
Promoting and popularizing rest care for us is very important and we really appreciate that Dorsal also organizes training courses aimed at us retailers and especially meetings open to the public in which all the secrets of sleeping well are explained, thanks to the help of physiotherapist doctors registered with A.I.F.I., the Italian Association of Physiotherapists with which Dorsal has been collaborating for ten years now. So we want to entrust our customers' rest in good hands.... and that is why we chose Dorsal!
What do you think of the fact that Dorsal recently obtained FSC and PEFC forestry certifications for anatomical wooden bed bases (with legs)?
A company that is always growing is synonymous with great achievements and this is why, thanks to the last two certifications (FSC and PEFC) obtained, Dorsal has managed to take another step forward.
We can only strongly support the philosophy of this company that has once again managed to distinguish itself in the vast bedding market by diversifying itself from the competition and thus achieving a fundamental goal in the conscious choice of sustainable wood support.
These certifications are also a warranty of transparency towards us retailers and especially towards the end consumer, who today is more and more attentive and sensitive to the issues of eco-sustainability and recyclability.
We recognize ourselves very much in Dorsal, built around people determined to improve their products, always guaranteeing quality and competence: the same values that animate us every day.
Can you tell us, from your experience, some anecdotes of your customers who have actually improved the quality of their sleep by choosing the Dorsal Bed System?
We certainly cannot deny that a great many people have found benefit from a Dorsal bed System. In particular, a dear customer of ours, who is very attentive to the natural and environmentally friendly, has been favoring the Dorsal brand for years now, finding real benefits in both sleep quality and back spine relaxation.
Overjoyed to have found a high-quality brand capable of meeting his needs for naturalness and good rest, he always proposes it to relatives and friends who in turn visit us asking only about Dorsal.
What do your customers tell you when testing a Dorsal bed System?
Our customers are now most attentive and informed through the Internet, trade magazines, TV programs ... when trying out a Dorsal bed System, we notice that they find an immediate sense of comfort and well-being. A natural relaxation of the back spine, finding themselves regenerated after only a few moments of lying down. They are also most impressed by the weight of the mattresses (very light), the more and more technical and innovative materials used (MicroTencel, Silver), and the special care taken in the design and finishing of the products.
You can visit Brazzelli 1923 Arredamenti's showroom on the S.S. 33 del Sempione at No. 100, Highway A8 exit Busto Arsizio, direction Castellanza, S.S. del Sempione that divides Busto Arsizio from Olgiate Olona between the 5 bridges and Buon Gesù.
The store is open Tuesday through Saturday from 9 a.m. to 12:30 p.m. and 2:30 p.m. to 7 p.m. (the store is closed on Mondays and Sundays).